What is business intelligence anyway?

This blog adheres to the philosophy that content > presentation right now... someday it will look beautiful.

I understand business intelligence as the collection and analysis of business data, which is used to measure the condition of the business in the past, present, and future. This information is primarily useful as a decision making tool. Web analytics is a function of business intelligence; it is concerned with internet data and helps us to make decisions about the company's online presence.

Apart from the five W's, questions I have in mind for our online marketing project include things like: Can we establish a correlation between Facebook posts and web traffic? I think focusing on questions with a definite action connected to them would be a helpful way to get started understanding the business's needs.